What is GEO, in plain words?
GEO (generative engine optimisation) is the work of getting your business mentioned, and described correctly, when people ask AI tools like ChatGPT for recommendations.
SEO helps you rank on Google. GEO helps you appear in the answer an AI writes. The two work well together, because AI tools often read the same public pages that search engines do.
What it involves
- Finding out what ChatGPT, Gemini, Perplexity and Google say about your company today.
- Correcting the facts they get wrong, starting at the source: your website, your ACRA record and the directories AI reads.
- Publishing pages that answer the question a buyer actually asks.
- Asking the same questions again every month and keeping the answers.
What it does not do
No one can guarantee that an AI recommends your company. The answers change, and each platform decides for itself. What a business can control is whether its facts are clear, correct and easy to find.